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This domain has the following in the site, "South Barrington, IL 60010." We observed that the web site also stated " Jeweler in The Northwest Suburbs of Chicago." It also stated " Is a family owned business, located in The Arboretum of South Barrington. We have a wide selection of fine diamond jewelry. Colored stone jewelry, engagement rings, and a large inventory of loose diamonds, certified by GIA and EGL. We also specialize in custom jewelry design, on site jewelry repair, and appraisals. The arboretum of South Barrington." The header had Jewelry as the highest ranking keyword. It was followed by Jeweler, Engagement, and Wedding Rings which isn't as ranked as highly as Jewelry. The next words the site uses is Wedding Bands. earrings was also included and will not be understood by web engines.